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Tuesday, April 7, 2015

Tizen OS – Is enough to kill Android?


A $92 phone Samsung Z1—the world's first Tizen phone Z1, identical to 2011's Galaxy S2 is undoubtedly Samsung Device. Though, so we can't be too choosy while considering the design.  And the Samsung's in-house OS has ultimately powered the smartphones. Tizen, if we called this OS Samsung's “Android Killer."
While Samsung climbed to power on tides of Android devices, it was also quietly developing its own OS in the background. If Samsung ever got exhausted of Google's Android requirements, Tizen OS would be there as a cold war threat and cool negotiation leverage for Google Play licensing talks. Following the huge success of Samsung Z1, the first Tizen-powered smartphone, the South Korean tech giant is reportedly developing its successor. More than 100,000 Samsung Z1 units have been sold in India since its launch, while in Bangladesh the manufacturer has sold 20,000 units since 3 February, confirms Business Korea citing industry sources. The approximate per month smartphone sales in India and Bangladesh were seven million and 500,000 units respectively during last two months. Samsung Z1's market share was around 1% in these emerging markets, but the sales figures were beyond the expectation. Samsung is about brought Tizen products to various emerging markets in a bid to grab more consumers. Furthermore, the company is planning a new addition to the Tizen smartphone family, dubbed as Samsung Z2, in the near future.
Samsung and Android rocketed up the market share charts together, but was Android successful because of Samsung, or was Samsung successful because of Android? And now Tizen is supposed to answer. At least, this was the conventional wisdom about Tizen a few years ago, when Samsung was a prominent stakeholder of the Android ecosystem and making record profits. Today, the threat of Samsung dumping Android sounds like something from a phase-out era. Tough competition from Apple, Chinese OEMs, and the rest of the Android ecosystem sent Samsung sales plummeting and put the company on the edge of defense. Basically, everyone started making big screen phones, and Samsung's good times was about to end. If Tizen feels late to the party, that's because it is. The OS was originally scheduled to launch in 2012, but it skipped up being delayed, and delayed. Along with the shift in Samsung's market confidence, Tizen's focus has shifted too. What was originally a smartphone OS ended up trickling into the market in Samsung cameras and Smartwatches, where it has originally served as a one-off "feature phone" OS. When we last saw Tizen on a smartphone, it looked rather promising. It was running on a flagship device that looked a lot like a Galaxy S4, and as late as July 2014, Samsung executives were telling Tizen developers that the OS would debut on a "decent premium device." Well as on today what do you think? Is Tizen OS and Samsung’s Z1 are well enough to demolish Android’s empire? Give your comment below.

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